Handy Andy adds sparkle with Primall Media
Marketing 101
Handy Andy recently selected Primedia Unlimited’s shopping mall advertising specialist, Primall Media, to promote Unilever’s new multi-surface cleaner, a fizzing spray, and selected the use of six of Primall’s innovative shopping mall icons for a three-month burst inside Cavendish Square as well as a Parkade Package at Cresta.
According to Primall’s Lee Curtis, South African homemakers have learnt to trust Handy Andy to take care of their beautiful homes. “That’s why the Handy Andy shopping mall advertising campaign mainly targets female consumers, the purchaser of the product, to inform them about its Handy Andy Actifizz,” he says.
“Our Icons are placed around the mall, either in the centre of the main walkway or near the escalators,” Curtis explains. “The number selected enables comprehensive coverage of the mall floor plan for the brand,” he adds.
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