South Africa’s leading manufacturer and marketer of fine wines, spirits and ready-to-drink alcoholic beverages, DGB, called on TLC to ensure that its Tang Apple Sours remains in the spotlight. This will be the fourth year of association between DGB and TLC.
“DGB has secured the national rights for our Digital Mirror Media across 85 style bars and 85 sports bars, alternatively throughout the year, giving it exposure to over one million consumers who frequent these venues monthly,” says TLC’s Brett Tucker.
The campaign targets LSM 8+ female consumers between the ages of 18 and 40 in the washroom environment inside these bars.
“DGB generates awareness that the shooter is readily available for purchase at the venue,” says Tucker. “What’s more, the brand’s consumer profile is an ideal match for the profile of female consumers who frequent upmarket style bars,” he adds.
For more information about TLC, visit
www.primedia-unlimited.co.za.