JIK and TLC reaches grocery women via its larger than life washroom advertising
Marketing 65
Unlimited’s washroom advertising subsidiary, TLC, has enabled JIK to cleverly introduce grocery-buying women of LSM 5 to 7 to its '100 uses', via washroom advertising campaigns flighted in TLC’s shopping mall and cinema washroom holdings across the country.
“TLC’s larger-than-life Door Wraps and Standard Washroom Frames in 20 LSM B cinemas and 25 LSM B malls draw attention to the brand and its ‘101 uses’ creative in an environment where the consumer is already conscious of germs, thus providing synergy with the brand,” says TLC’s Brett Tucker.
“When an advertising message can be absorbed in this dominated manner, it enables the brand to remain top-of-mind at a time when the consumer is within close proximity to the point of purchase,” he adds.
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