Dulcolax moves with TLC
Marketing 52
The Boehringer Ingelheim product, Dulcolax, has again committed media spend to Unlimited’s indoor media advertising arm, TLC. The four-month campaign, which runs until the end of May in TLC’s identified ‘B’ list malls, is offering relief from constipation and mild stomach irritations.
“The advertiser has chosen our washroom platforms to communicate its product benefits in an environment where targeted consumers can take in the message without fear of embarrassment,” says TLC’s Joint MD Brett Tucker.
“Products such as these are ideal to advertise in the washroom space because apart from the obvious synergy, consumers are in a space devoid of other media distractions. On exiting the washrooms, the advertised product is readily available at various retailers throughout the malls for purchasing.”
For more information about TLC, visit www.primedia-unlimited.co.za
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