BOS Ice Tea brand launches its own cocktail range
Marketing 32
The mixing of ice tea into cocktails is a phenomenon that is better known in the United States, with the likes of Long Island Iced Tea to thank for this. However, this is set to change as BOS Ice Tea has added a South African twist to the idea. Founded by Grant Rushmore and Richard Bowsher, the South African brand, BOS, launched its cocktail menu in Camps Bay on 24 March.
By Darren Gilbert
It’s not every day that you come across a refreshing brand, but this is certainly the case when it comes to BOS. Styled as a “cool tea with a cool taste in a cool can,” while also “possessing out the box originality, unleashed energy, robust health and an exuberant capacity for joy,” BOS Ice Tea is a brand that has positioned itself to take the step and diversify. This is where the cocktails come in, and they aren’t just any cocktails.
Whether you simply want to drink the cocktails or would rather create them to impress your friends or family, BOS Ice Tea has developed its own range for you to try out. However, instead of the usual ingredients that you might find in a Strawberry Daiquiri or Mojito, BOS has added its own idea. One of these ideas is to buck the opinion that all cocktails are unhealthy. It’s an idea that has been aided by a global trend where healthier mixed drinks are in, but this doesn’t mean the brand is piggybacking.
Together with the launch of its cocktail menu, BOS added another element to the mix – the chance to make your own with the recipes at your disposal. With BOS Ice Tea and its organic rooibos base, you have the chance to mix and match your own cocktails whenever and wherever you want. They are all original, and to make it even simpler, BOS cocktail recipes have been divided into three categories for specific occasions.
The first is Pour, which requires only a few basic ingredients poured over ice and enjoyed with a quick mixer of BOS Ice Tea for those evenings where you just want to kick back. Then there are those that you can Shake – drinks that need equipment such as a muddle stick or shaker to give you that added taste and impress a group of friends at a dinner party. The third is the category where you Create. These require preparation time and a little understanding, but with the recipes and a chance to learn the ingredients, BOS has set you up as a cocktail-making extraordinaire.
You can create you own BOSbaby, take a BOSberaad Punch for a friend, kick back and relax with an InniBOS or get a FynBOS Fever Punch. No matter if you are a bartender, avid mixologist, spirits expert or casual drinker, with BOS Ice Tea, you now have the chance to make the perfect cocktail.
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