Minanawe - meaning 'You and I' – launched in 1999, and has been built on creating relationships between consumers and brands within the South African mass market. The company takes pride in its unrivalled ability to set up and run effective, well-populated safe events, such as the Soweto Beach Party, which is in its 7th year running.

TCC, founded in 2001, is a specialist consumer experience agency which offers its clients a full solution for creating, planning and implementing marketing strategies and activities that create consumer experiences and drive return on investment. The organisation brings a huge capacity and well established infrastructure to the partnership, with over 550 employees and offices in all major metropolitans countrywide – often deploying up to 26 000 promoters and field marketers on any given day.

TCC joint CEO, Gil Oved, explains: “Few agencies have the level of understanding of the new emerging market in South Africa, and possess the expertise to engage this lucrative sector as does Minanawe. Our clients - from FMCG to cellular to financial services, all have a need to tap into this growing market. Our partnership with Minanawe now avails to them these specialist skills.”

TCC joint CEO, Ran Neu-Ner, concurs: “Minanawe has unparalleled insight into the lower end of the South African consumer market. TCC has developed the largest infrastructure in this sector, and by combining the two we are creating a powerful entity that delivers to clients at the highest level.”

GG Alcock, CEO of Minanawe Marketin,g comments: “Our decision to join TCC was an obvious one. There exists a great synergy between the two companies, with Minanawe’s consumer insights, and unique activations in the mass market space, and with TCC’s marketing and activation strengths at a retail & consumer level.”

Minanawe and TCC will continue to supply the market with separate offerings however the opportunity for integrated campaigns is now greatly enhanced.

Minanawe Marketing are now located to The Creative Counsel’s headquarters - TCC Building, Commerce Place, 3 Eglin Road, Suninghill, Johannesburg.