Champix is an easy three-step programme designed to assist smokers quit the habit in 12 weeks. The Champix awareness campaign goes to market on X/procure®‘s procurement software, making use of its proprietary Linked Advert, Banner advert, Browser and HTML messages.

Champix product manager, Jacqueline Kock, says: “Advertising on the X/procure® procurement portal, gives pharmacists an unparalleled ability to interact with the public and have a proven, positive effect on a patient's ability to stop smoking.”

According to Champix, research has shown that should a pharmacist provide a patient with a choice of two treatments, where the prescription therapy is more effective than the OTC therapy, the majority of them would be willing to consult with their doctor.

“If one considers that currently only 14% of patients who want to stop smoking will consult their doctor, the role of the pharmacist in the potential success of Champix is essential," she adds.

X/procure®‘s JD Henderson comments, “X/procure® has proven its ability to deliver effective messaging. In this case, it is vital.”

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