SMG’s Gordon Patterson says, “Liquid Thread enables us to offer our clients seamless strategic campaign extensions across mobile and online platforms, presenting world class digital opportunities as part of our media solution. Liquid Thread is a globally recognised name in the digital arena, with the brand fully entrenched and already setting benchmarks in Chicago and New York. We’re pleased to launch our next innovative offering to our South African client base.”

According to SMG, Liquid Thread sits at the intersection of human truth, digital and content. “As a human experience company, it is imperative that we have a channel through which to extend campaign content to the online avenues, making it more easily accessible to consumers. Our aim is to deliver more effective human experiences through digitally-led content,” adds Gordon.

Headed up by Marsha Azar, Liquid Thread is positioned to provide brand inspired experiences that originate at the intersection of creative, media and technology.

Marsha explains, “We create digital and mobile content which propels brands across screens and between people, creating brand inspired experiences. Our abilities enable us to deliver creative brand placement, strategy, original programming, SEO, video, production mobile display and social media integration.”

“Liquid Thread represents the next stage of audience aggregation and content development for SMG. In line with the network’s digital, open source approach, Liquid Thread will increase the scale and innovation of SMG’s content creation, moving beyond branded entertainment to create communities, conversations and experiences.”

Marsha joins Liquid Thread after spending 12 years in the digital industry, having owned her own agency, prior to being Marketing Manager at Silver Sands and being on the team at Real Media, the country’s first digital agency.