Mariaan du Plessis from MNI explains, “I am very happy with the TLC medium as each time we flight communication with them, we see a spike in sales of up to 20%. These campaigns are run in isolation on the TLC holding, without any above-the-line advertising support. This makes it is easy for us to attribute sales increases to TLC’s platform.”

Brett Tucker, joint MD at TLC, adds: “We know the medium works and these results confirm our confidence in the efficacy of the space. By combining advertising with a call-to-action mechanism, in an environment with an innately high dwell time, the platform has proven to elicit a positive, engaging response from consumers. What’s exciting for us is that we have again quantified results that advertised products experience an increase in sales each time they’re promoted through TLC.”

Over the past two years MNI has run ten successful campaigns utilising this particular platform, with each campaign lasting two months.

The MNI was founded in 2002 by a doctor and a pharmacist who shared a similar objective, namely to bridge the gap between conventional and natural medication.