Hansa Pilsener refreshes its packaging inside and out
Marketing 72
South African Breweries (SAB) recently announced the launch of Hansa Pilsener’s new refreshed packaging for its 330ml and 750ml bottles. The new changes include a fresh looking, embossed 330ml Hansa bottle, instead of the 340ml paper branded bottle, while the 750ml bottle remains the same with changes to the label, making it look cleaner and more sophisticated.
Although the packaging might have changed, the Hansa beer still boasts exactly the same refreshing light taste, brewed with the Kiss of the Saaz Hop. Hansa has been refreshing South Africans for more than 35 years, and has maintained its synonymous light crisp taste, brewed with the legendary Kiss of the Saaz Hop.
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