With over 15 years experience in the marketing, communication and advertising fields, Matona joins the MallWorx team to launch the business and drive its overall strategic and operational direction.

Prior to her appointment, Matona was employed by the SABC for 12 years where she was the first woman to head up Metro FM. Her tenure at the station, the largest commercial platform of its kind in South Africa, cemented Matona’s insights into the middle LSM consumer.

Unlimited’s Divisional CEO Molefi Moloantoa comments, “Based on Matona’s extensive experience with the middle income market, the fit between her expertise and MallWorx’s vision and offering was obvious to us. We’re confident she has the ability to drive MallWorx forward to become the leading middle income mall advertising company in South Africa.”

According to Unlimited, Matona’s across-the-board proficiency in sales and marketing, brand management, operations, finance and stakeholder relations further secured her appointment at the new subsidiary.

Matona says, “It’s both an exciting and challenging opportunity offered to me by Unlimited. I was instantly drawn to the company as it targets a market segment that I am passionate about, and familiar with, having worked across it for the majority of my career. The opportunity to create impactful brand opportunities with clients and agencies within the retail space is endless; I’m thrilled to be part of the team.”

Matona holds a Bachelor Social Sciences degree from the University of Durban Westville, an Advertising diploma from the AAA and a Strategic Brand Management diploma from Vega.