“We believe in investing in long-term relationships with our clients and other stakeholders based on mutual respect and support, recognising the value of beginning and maintaining solid partnerships,” explains Lombard Insurance Group’s marketing manager, Dion Rheeder.
Created by Hello World, the second Z-CARD
® is shaped like a square and opens in a concertina-type format. It encourages consumers to scan the QR Code to take them to a link where they can download the Lombard Insurance Group’s application.
“Imagine if technology and information partnered and allowed the Lombard Insurance Group’s Z-CARD
® to live on your cellphone. With the right partnership, anything is possible,” adds Rheeder.
The Z-CARD
® provides consumers with everything they need to know about the Lombard Insurance Group’s trade finance, premium finance solutions, partnerships, construction guarantees, mining rehabilitation bonds, trade credit, deposit advantage, general commercial guarantees and life cover. It also provides a breakdown of the company’s financial performance over the past five years.
“It’s now easy to engage your consumers via a QR Code, which is a matrix barcode that is readable by QR scanners, cameras on mobiles phones and smart phones,” explains John Davis, managing director of PocketMedia
® Solutions.
“Whilst PocketMedia
® Solutions has always offered a quantifiable element to its communication to ensure that its clients can track marketing activity for better return on investment, we have now stepped up the pace,” he adds.
For more information about PocketMedia
® Solutions, visit
www.zcard.com or email
[email protected]. Follow us on
Twitter: @PocketMedia_SA and join us on
Facebook: @Pocketmediasolutions z-media.