The commercial was created by 140 BBDO, led by executive creative director Ivan Johnson. “Having worked together for so many years, both the agency and client understand the brand very well. We took everything away that wasn’t Hunter’s and looked at what worked before and added creative elements that would make sure the theme of ultimate refreshment remain relevant and topical to the consumer,” said Johnson.

The concept of the ad, which was shot over two days in the desert area of Swakopmund in Namibia, sees Thapelo and his three chinas experience a breakdown on their Hunter’s Tour bus and so they head out into the scorching desert looking for help. The unrelenting heat gets to them and they soon start bickering. Eventually they stumble upon a garage that proves to be a desert oasis equipped with a fridge stocking ice cold Hunter’s. They take a sip and start their bickering again only this time with enthusiasm and groove. Thapelo shakes his head and says to himself, “You can’t change your chinas, but you can refresh them”.

This latest ad takes a slice out of a much broader and very exciting experiential campaign. Additional TTL elements include the Hunter’s Tour bus and the conclusion of the campaign is ‘The Hunter’s Urban Oasis Tour’ coming up later in the year and in early 2012, featuring all the characters in the commercial and with huge surprises for the consumer.

Marketing manager for Hunter’s Global, Richard Lawrence said: “Our newest ad continues to demonstrate how Hunter’s Dry brings that element of ultimate refreshment but taking it to a whole new level.”