Primall’s bouquet of in-mall advertising platforms are in close proximity to the MWEB outlets, piquing consumer awareness. The tag line on the MWEB creative highlights that the MWEB stores give customers access to ‘Walk-in Internet’, where a friendly MWEB consultant can help you every step of the way.

A key aspect of MWEB’s in-mall campaign is switching of creatives from one Primall platform to another within the shopping centres on a monthly basis. This enables MWEB to expose its message in different areas relative to the stores location, and to reach as many shoppers as possible. Mall advertising platforms utilised in this campaign include parkade signs, lift doors, escalators, booms and centre court activations.

Lee Curtis, executive head, sales and marketing says, “A comprehensive mix of our mall platforms ensures a multi-sensory message which stimulates a clear call to action for MWEB. By alternating the creatives across the various platforms, MWEB exposes its message to a wider audience, capitalising on regular shoppers seeing the communication repeatedly,” says Lee. “It’s a great way to promote a store’s presence within a particular shopping centre because shoppers are already within the mall environment and can easily be directed to that particular store.”