For many years South Africans have enjoyed the delicious flavours of Royal Dansk cookie at special occasions. Christmas, Easter, Mother’s Day, Father’s Day, anniversaries and birthdays have all been traditionally celebrated with the Royal Dansk Blue Tin. Now, with the launch of the Royal Dansk everyday range and the added support of a Cape Town office for trade and marketing, South Africans can enjoy their favourite cookie whenever they want.

Recognising the South African market as a key ‘invest to grow’ market, Royal Dansk has chosen to introduce the everyday convenience pack into the country as well as establish an office in Cape Town to provide added support to the local trade. The everyday Royal Dansk range will be sold in 50 gram, 125 gram, and 250 gram boxes and will continue to sell the Cookie Tins not only in the 454 gram but also in 227 gram, 340 gram, 681 gram and 908 gram for those special occasions.

Royal Dansk is also launching two new flavours to the South African market. In addition to the existing Oat and Blueberry, Oat and Cranberry and Choc Chip flavours, South Africans can now also enjoy the new Oat and Mango and Cappuccino flavours.

Royal Dansk started more than 75 years ago when young Anna and Marinus Kjeldsens opened a small bakery in a tiny village in Denmark. In 1966 the Royal Dansk brand was established and a totally new range of crisp, delicious and luxury products was born. The cookies were packed and delivered in a recognisable blue tin showing the old Danish farmhouse named ‘Hjemstavnsgaard’ from the island of Fuen in Denmark. Today, Royal Dansk Butter Cookies are enjoyed all over the world, and the cookies continue to be just as delicious as the ones Anna and Marinus made so many years ago.

The opening of Kelsen’s South African office in Cape Town means that not only will the distribution network have an on-the-ground support office but also Kelsen will now focus more sales and marketing efforts in its bid to grow the Royal Dansk brand across the continent. To support growth in South Africa the group will be putting their weight behind a marketing campaign that includes in-store and online activations. “For us, Cape Town is the ideal gateway for our expansion into Africa and we are excited to be on this journey” concluded Oliver Hugo, Kelsen Group.

For information on Royal Dansk visit www.royal-dansk.com
For local sales enquiries,
Contact: Oliver Hugo on 076 793 2372