Before joining Integer, Frichol spent seven years at the Fore Good Group as group marketing director, a leading FMCG concern, where he played a pivotal role in the team that grew the group staff complement from 4 to 4 500 in just over six years.

“Integer globally are one of the very few that actually get shopper marketing in my opinion. I’m looking forward to tapping into their network and replicating the exponential success and bankable solutions they continue to deliver for brands and reatilers,” says Frichol.

Previously Frichol headed up the marketing for A1 Sauces, Ambrosia, Braun, Canderel, Clearblue, Duracell, Equal, Fixodent, Kodak, Kraft Mayonnaises, Kraft BBQ Sauces, Miracle Whip, Old Spice, Planters Peanuts, Pringles, Sharwoods, Tampax, The Snack Factory &amp Tang in South Africa. He also spearheaded the launch of ForeBrands Integrated Marketing Communications Group as managing director. Subsidiaries include XP² (in-and-out-of-store experiential), ForeShare (shopper marketing and category management), Livewired (PR), Twique (social media, mobile and online) and 00h12 (advertising and design).

Derek Bouwer, Group CEO of TBWA\South Africa comments, “More and more we are finding that clients are seeking integrated branding solutions and shopper marking is becoming a much more significant part of the communications mix. We are thrilled to have someone of Jason’s caliber take up this important position especially during such an exciting period of development for Integer.

“Jason has a reputation for delivering record results year on year. He and his teams have won numerous local and international performance awards including best shopper understanding (Pringles) and best practice: category management (Canderel, Merisant) and we are excited for him to inject his passion and energy for shopper marketing into Integer,” concludes Bouwer.