Santam appoints Alan Browne to lead personal lines marketing division
Marketing 359
Santam, leading short-term insurer, has appointed Alan Browne as head of its personal lines marketing department. Browne’s core responsibilities include the development, management and execution of marketing strategies to further strengthen Santam’s personal lines business across all target segments and channels, nationally and regionally.
Browne has extensive experience in the insurance industry, having previously been responsible for global business development of the IFA/Broker channel at Zurich Insurance Company Global Life. He has further held the positions of general manager: Indian Subcontinent at Remark Asia Pacific and head of actuarial services at Scottish Re. Browne has previously worked at Old Mutual as a senior product developer and at Old Mutual Asset Managers as a business development executive responsible for institutional clients.
Yegs Ramiah, executive head of people and brand at Santam says: “Alan has a wealth of experience in the insurance industry, both locally and internationally. We are confident that he will use his expertise to develop innovative marketing strategies for the personal lines market, further embedding Santam’s position as market leader."
An actuary by profession, Browne has a BsC in Information Management and Accountancy from the University of Essex, as well as a Postgraduate Diploma in Actuarial Science from City University in London.
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