The Ferrari GT cars used in the advert provide the perfect metaphor for drivers around the world, and encourage local viewers to feel the same level of pride in their own vehicles by choosing Shell Helix.

“Every driver should feel like they are driving one of the best cars on the road,” says Andrew Evans, Shell South Africa’s commercial marketing manager. “The latest supercars commercial showcases how one’s choice of oil is synonymous with the pride a driver takes in their own vehicle.”

Shot across three continents, the success in creating ‘supercars’ had everything to do with its remarkable creative and production schedule. Going from brief to final advert included sourcing vehicles for multiple shoot locations, as well as working with local authorities to close streets in some of the busiest cities in the world.

“Supercars draws on the emotion of drivers worldwide by showcasing a variety of Ferrari GT cars (including the Ferrari 458 Italia, the Ferrari 599 GTB Fiorano and the Ferrari California) in different locations around the globe,” says Evans. “It reiterates the fact that Shell Helix Ultra is the only lubricant recommended by Scuderia Ferrari, while demonstrating the promise of Helix Ultra – that it can help to improve engine performance and get the best out of your car on every journey.”

Leila Prati, Shell Helix’s global brand manager, explains that working on a project of this scale was a considerable task for the production teams: “Shooting in multiple locations brings with it multiple challenges, including working in extreme temperatures with local production crews for long hours. Conveying the Shell Helix message to viewers using such beautiful cars has, however, allowed us to create a commercial that will touch people emotionally. This in itself has made the project unique and exciting to be part of.”

The commercial was directed by Sam Brown of Rogue Films, who combines careers as a multi-award winning commercials and music video director.

“At Shell Helix, we understand the passion people have for Ferrari and want all drivers to feel the same pride as a supercar owner no matter what car they drive. We believe the advert will inspire confidence in car owners to choose Shell Helix,” concludes Evans.

To view the global advert, visit: www.youtube.com/shellhelix