With auditions currently taking place around the country, talented entrants will have the chance to get their hands on funky Lunch Bar gear and delicious chocolate hampers, as the Lunch Bar crew entertain the crowds waiting in hope outside the audition venues. From dancers to groovy singers, Lunch Bar will be with the contestants every step of the way, even providing contestants an opportunity to warm up with a stage outside the queuing area.

“Lunch Bar, jam packed with wafer, crisps, nuts and chocolate is much, much more than just a chocolate bar and this fits perfectly with SA’s Got Talent that allows every South African to show off their talent proving there is much, much more to them as well.” says Greg Banach, Kraft Foods category leader, Chocolate.

The brand aims to match on-stage talent with a burst of creative stings and the flighting of the much loved ‘Crutches’ and ‘Voiceover’ TV commercials. In addition to this, the sponsorship will be further leveraged through activations at the auditions.

“Our association with SA’s Got talent is an Oviaas fit, the first season was a resounding success and placed Lunch Bar in the spotlight, we look forward to what the show will bring this year - who could forget the first season when hearing-impaired Darren Rajbal danced his way to glory and impressed the nation with his incredible talent and James Bhemjee singing his way to the top in season two. We cannot wait to see who offers much, much more talent this season.” concludes Banach.

Says Monde Twala, e.tv Channel head: “e.tv is delighted to be the home for local talent, and SA’s Got Talent is the platform for all South Africans to showcase their creativity across all genres. The channel is pleased to join forces with Lunch Bar to unearth some of South Africa’s top entertainers and performers.”

SA’s Got Talent will be broadcast on e.tv from the 30 August.