Chappies calls on the public to write its 'Did You Know?' facts

From 2 July, anyone can post their facts on the Chappies Facebook page or submit them via www.chappies.co.za. The best will be printed on millions of wrappers and become part of Chappies’ 60 year “Did You Know?” history.

Chappies was developed by Manfrod Gordon during the 1940s. The “Did You Know?” concept has been part of the Chappies history since nearly the beginning. The “Did You Knows?” have taught South Africans countless weird and wonderful facts for over 60 years. They’ve also helped settle a few arguments in the process.

SABC2’s Hectic Nine 9 show will help consumers hunt for fascinating facts. They’ll also reward people with the best suggestions, by filming a series of special inserts.

Suhayl Limbada, senior brand manager of Chappies Bubble Gum: Kraft Foods South Africa, hopes consumers will have fun finding new facts, which haven’t been printed on the wrappers before. “Chappies has 60 years’ of knowledge on their wrappers. We want people who’ve embraced the information age to add to that rich base. Of course, consumers will have to keep their facts short and sharp, which is actually perfect for the Twitter generation.”