The Idea Worx backs up its customised campaigns with measurable returns

The Idea Worx covers every aspect of promotions - from original idea or concept development and global merchandise sourcing, through to design, production, quality control, and fulfilment.

While The Idea Worx offers a full service marketing solution, it also successfully works alongside advertising agencies, positioning itself as an ally in the client’s pursuit of an improved bottom line.

With collectively over 40 years of experience in the marketing and promotions industries, directors Colin Hutt, Lee Wainman and Craig Mathieson have in two short years established The Idea Worx as a rapidly rising powerhouse, notching up considerable campaign successes for reputable clients such as Blue Ribbon, Samsung, Pick 'n Pay, Engen, Cell C, Shell and Ramsay Media among many others.

The Idea Worx has a particular interest in custom designing and developing premium promotions, particularly within the FMCG industry where results are measured not only in increased revenues and improved brand visibility but through uniquely tangible methods built into each campaign. This, they believe, gives The Idea Worx the edge in an industry where measurability is seldom an exact science.

Director Colin Hutt says The Idea Worx specialises in innovation, whether sourcing promotional merchandise, or developing custom-made promotions and giveaways for FMCG products. He says the company’s network includes associates and strategic partners in the US, South America, Europe and the Far East, enabling The Idea Worx to offer among the best value in the industry to clients.

Hutt explains that the company takes an idea from inception, builds upon it and then implements a comprehensive promotion on time, on target and on budget. “Our approach is conceptualising ideas for success which covers every aspect of our promotion -- from the development of a winning idea through to design, production, quality control and fulfilment. We aim for a brand fit, for our campaigns to be absolutely relevant to the brand and client’s message, to assist the client in achieving success and to exceed their expectations.”

All sourced products are safety tested, appropriately poly bagged and labelled to comply with American and European safety standards; ASTM, EN71 and/or Consumer Products Safety Commission requirements.

In addition, The Idea Worx pursues ethical business practice by working with partners and factories who meet minimum employment standards such as healthy and safe working environments.

For more information on The Idea Worx, phone 021 439-5216 or click through to www.theideaworx.co.za.