“We’ve decided to maximise our visibility using outdoor media in conjunction with our website,
Facebook page and traditional public relations. We aim to achieve top of mind awareness with our target market and reach them in unexpected spaces, “says Paul Hancock, CEO of Reviva the company that holds the FitFlop Footwear brand in South Africa.
The four month campaign will run from September to December and includes billboard placement in Gauteng during September and October. Bus shelter billboards will be utilised along the coast in Cape Town from October to December.
In-store advertising remains a focus and will be magnified with hanging banners in Gateway Mall’s Fountain Court in September. 224 shopping mall washroom posters split across malls countrywide are going to boost awareness of the brand and summer range on offer this year. In addition, one of FitFlop’s retail partners, Clicks, will be featuring banners on the in-store televisions at select Clicks pharmacies.
“The messages will be carried across media relations and online activities. We’re building our fan base online, FitFlop
Facebook page has over 9000 likes since becoming active in May 2011 and is growing daily with a very active and loyal fan base,” says Hancock.