Kraft Foods launches limited edition Cadbury P.S. Chocolate Duet
Marketing 61
Since the brand’s re-launch in February, Cadbury P.S. has launched a new TV commercial, a Valentines promotion and an on-peck competition. Now the brand has also launched a limited edition Cadbury P.S. called the Chocolate Duet.
“Cadbury P.S., one of South Africa’s favourite chocolate bars, is constantly looking for innovative ways to bring new exciting flavours to consumers. P.S. Chocolate Duet introduces a duo of flavours that will excite your senses. We are certain that the new limited edition will deliver a match made in heaven that consumers will find hard to resist,” says Greg Banach, Kraft Foods category leader: Chocolate.
The Chocolate Duet is a combination of milk chocolate wafer and milk chocolate cream enrobed in creamy white chocolate.
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