Following the recent Van Der Tlale collaboration between LEGiT and esteemed designer David Tlale, the retailer has just launched its spring 2012 range titled 'Don’t Tell Me What to Wear'.
The brand ambassador for the range is model Tshego Seakgoe, most renowned as the first black model to grace the cover of
Playboy SA. The 21-year-old follows in the footsteps of former celebrity brand ambassadors like radio host Minenhle Dlamini and TV presenter Bonang Matheba.
LEGiT’s 'Don’t Tell Me What To Wear' range is the first to be launched in collaboration with its new advertising agency Black River FC.
The LEGiT re-brand will be integrated across all its digital platforms, like its website,
www.legit.co.za, and blog,
www.legitimatefashion.com, and will be complemented with bi-weekly campaigns to encourage engagement on its flourishing communities on
Facebook and
Twitter.