As a marketing professional, its becoming more challenging to retain and acquire customers, all in the while gaining competitive advantage in this ever-changing marketing sphere. The proliferation of channels and available information makes it hard to focus on, understand and keep track of where true opportunities lie, and it is with this understanding that the 4th annual IMC Conference has been designed.

With an impressive guest speaker and workshop line-up that include some of the biggest names in the business, this two-day conference is not only guaranteed to cover all aspects of marketing, media and communication, but delegates will have the opportunity to pre-select the workshops they want to attend, as well as ask questions prior to the conference via #IMCQUESTION to ensure they get the most out of their conference experience.

The eight keynotes, with two dual presentations, hosted by top agency leaders include:

- International Speaker Joshua-Michéle Ross (Fleishman Hillard Europe) on Digital Good to Great - Communications strategy for a Connected World;
- Melissa Attree (Cerebra) on The shift from social platforms to social ideas;
- Abey Mokgwatsane (Ogilvy) and Andrea Quaye (Carling Black Label) on How an integrated marketing solution created breakthrough for Carling Black Label;
- Melanie Minnaar (Multiplicity) on Disintegration and Hyper-Specialisation;
- Mike Silver (Stretch Experiential) and Suhayl Limbada (Gum at Kraft) on Experiential Marketing: a client and their agency;
- Mike Joubert (Brandsrock) on Brands: More Art, Less Science; and
- Ben Wagner (NATIVE) on The value of building shared value.

Also joining this esteemed list of keynote speakers is IBM Growth Market’s executive and international speaker, Brian Remington. An expert in enterprise marketing, Brian is currently responsible for the marketing of IBM’s enterprise marketing software solutions across Asia Pacific, Central Europe, Middle East, Africa and Latin America.

The IMC Conference has also announced that Kulula.com, one of South Africa’s premier affordable airlines, is joining the sponsorship list as exclusive flight sponsors.

For more information, please visit www.imcc.co.za, or book a seat directly at [email protected]. Anyone can also subscribe to IMC News for all the latest updates, news and feedback via www.imcc.co.za/subscribe.html.