“AboKleva know where they want to go and make a plan to get there,” says Ogilvy & Mather Johannesburg creative director, Molefi Thulo. “They may not have a Harvard education, but they’re determined to beat the odds.”

Launched in March this year, the campaign’s multiple phases highlight different angles of this theme, rolling out on various platforms, from television to building wraps, billboards to digital.

The fifth and latest campaign phase will roll out on print, radio, mobile and digital platforms, and features a special collaboration with acclaimed local musicians Oscar ‘Oskido’ Mdlongwa and Mandla ‘Spikiri’ Mofokeng.

After all, who better epitomises aboKleva values than this dynamic duo, who have overcome setbacks to achieve considerable success in their field, turning rejection into inspiration? “Their steadfast belief in their ability to bring about positive changes in their lives, despite their humble beginnings, conveys the essence of what aboKleva – and the KFC Streetwise campaign – are all about,” says KFC South Africa’s chief marketing officer, David Timm.

These entrepreneurial dynamos’ collaboration with other aboKleva to help form record label, Kalawa Jazmee, which has signed up a gamut of stars, from Bongo Muffin to chart-smashers Mafikizolo, reinforces the idea that great things can happen when resourceful individuals come together to make a plan.

Putting their heads together yet again to create something remarkable, the Kwaito and House music maestros will get summer off to a sizzling start with a new track that is as much autobiographical as it salutes aboKleva who slog away to make things happen. Fans will be able to download the track, titled Kleva, using a specific USSD code.

“The KFC Streetwise campaign salutes the go-getters who push from nine to five and five to nine. They may not yet have attained the fame of Oskido and Spikiri, but they have their sights firmly fixed on the stars,” says Thulo.

For more information, visit www.kfc.co.za/streetwise. Alternatively, follow @KFCSA on Twitter and ‘Like’ the KFC South Africa page on Facebook.

To watch the television commercial click here.