“We started the business to solve a problem,” comments Henri Holtzhausen, co-founder and co-MD at BabyGroup. “Parents get inundated with information and advice on everything from pain relief at birth to pram selection and as a result they don’t know who to trust. We realized that by developing a professional body of medical experts and promoting peer reviews and ratings across the various offerings included in our website, parents can at last find a consistent and trusted partner in parenthood.”

As part of this extensive online offering, BabyGroup has a researched article section endorsed by its own panel of Doctors and Healthcare Professionals. By promoting comments, reviews and recommendations, BabyGroup ensures that readers get information that is both credible, convenient and community focused

Moms and dads will also be able to purchase a wide range of maternity and baby items from everyday essentials to quality products from the online shop, many of which aren't available in any other stores in SA. The offering promises quality and convenience all from the comfort of your own home. In keeping with providing SA moms and dads with an unparalleled customer experience, BabyGroup will have an exclusive launch offer of free delivery to your door on all deliveries, nationwide.

In addition, BabyGroup will be launching the first comprehensive nationwide listings site for parents shortly after launch. This listings site will provide a wealth of useful peer reviewed information on courses, services and events for moms and babies. Unlike many other websites it will be easy and completely free for businesses to list.

“The ‘Golden Thread’ that ties the site together is trust,” ads Holtzhausen. “Our goal is to deliver the best quality and most useful information, products and services to our parents. When you shop with us, read an article or use any of our other services we want you to know that you are doing what is best for you and your baby or child.”

For more information on the company and to stay on top of the launch date, subscribe to the BabyGroup newsletter via www.babygroup.co.za, view their company profile on LinkedIn or 'Like' the Facebook page.