Campaign ensures Clinique top of mind in the Johannesburg CBD
Marketing 39
Estee Lauder’s Clinique is generating a highly visible and impactful advertising campaign utilising Unlimited’s Fashion Media’s massive exterior billboards, at store level, to increase Clinique product sales via the Edgars store located in the Johannesburg CBD.
The overall objective of the campaign is to generate awareness that Clinique’s products are available for sale in the Edgars store located in the Johannesburg CBD.
“The Fashion Media campaign is generating high impact for Clinique amongst consumers living and working in the Johannesburg CBD by utilising our illuminated exterior billboards to ensure that the campaign is visible 24/7,” says Sean Reed, CEO of Fashion Media.
“Running from July 2012 to June 2013, Fashion Media’s larger than life exterior billboards are located as close to the point of purchase as possible, ensuring that the brand is top-of-mind when consumers enter the Edgars store,” he adds.
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