Greg Burke spent nearly 30 years in the advertising industry, most of which were at Ogilvy/RS-TM where he gained extensive management experience as executive creative director of Ogilvy Cape Town and on the board of Ogilvy South Africa. Burke also conceived the famous David Kramer campaign for VW Bus, and wrote and nurtured it through its 15-year history.

He then moved to Ogilvy London as ECD on the Ford of Europe account before going on to become the founding ECD of The Blue Hive, a multi-disciplined WPP Ford agency, where his role included directing global launches for the new Focus and Fiesta models. The Blue Hive’s campaign for Fiesta won the 2010 European Gold Effie Award for Effectiveness in Advertising.

Burke will be OFyt Johannesburg's creative director as well as creative director on the KIA account.

Commenting on the appointment OFyt CEO, Gary Leih, said, “Jono Shubitz, Paul Newman and I - the three original Old Friends - were looking for partners in Johannesburg that could best represent the spirit of what we have started in Cape Town. These positions call for extensive creative, strategic and management experience combined with superb mentoring skills for our young talent. We immediately thought of Greg, contacted him in London, met with him and are really thrilled that he has agreed to join us.”

Burke has already arrived in Johannesburg and is looking forward to tackling the Kia Motors account.