Hugh Wilson and the success of the Twinsaver brand
Marketing 228
“Give people the freedom and responsibility to create their own destiny while being accountable for all outcomes produced,” says Hugh Wilson, commercial manager Twinsaver, Nampak Tissue.
Wilson’s words come after years of experience within the marketing and sales environments of the working world. He has been with Nampak Tissue and the Twinsaver Brand for nine years. Before all of this, he has had an eventful career history including working on power and globally recognised brands. His journey within Nampak Tissue has seen him climb up the corporate ladder with a plethora of promotions that led him to the position he is in today. From working as a sales representative, territory co-ordinator, and assistant brand manager to brand manager, marketing manager and commercial manager, Wilson has experienced and grown significantly over the years in the competitive world of marketing.
At 41, Wilson believes in the importance of balancing one’s professional and personal life. While working in the fast-paced focus-driven role of marketing manager on a brand recognised in every South African home, he also enjoys his down time. To relax he enjoys outdoor sports, training at the gym and playing golf.
On the success of the Twinsaver brand in South Africa, Wilson believes that the well established household brand will continue to dominate in the tissue sector in the country. In order to do this, he also believes in the power of diversifying and adopting innovative strategies, acknowledging that in order to welcome the future and the potential success it holds, one needs to remember to accept change. "Our success will hinge on our ability to adapt to this future and the speed at which we adjust and adapt," he says.
These are the types of views that seem to have got Wilson into the position that he holds today. He credits his successful career to his constant dedication and commitment to learning from every experience and challenge he is met with.
From April, Twinsaver has embarked on a new campaign together with South African brand, TuGo. Together, they have set out to educate the youth through a new medium and have endeavoured to drive a charitable campaign too. The campaign has set out to support COTLANDS through a collection of donations of proceeds as well as TuGo toys.
Wilson concludes, “We really believe this campaign can make a difference in the lives of the less fortunate, education is the cornerstone of making this country great, and being a proudly south African brand we feel it’s time to give back and help make the difference.”
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