When the great dry drink approached their long-term packaging partner, Just Design, to assist with relooking the brand table stakes; they identified that Savanna needed to really shake things up in the mission to become more take-anywhere ready-for-anything and successfully meet modern-day consumers’ quest for convenience. The design challenge was to translate the identifiable elements of the brand architecture onto an entirely new format: a 330ml can.

Just Design set about creating a can design as iconic as the original Savanna bottle, demonstrating the value of over 12 years of experience in FMCG packaging and design. The resulting product is instantly recognisable as Savanna inside and out. The same uncompromising quality of cider complimented by packaging that lives up to the brand identity by being simple, unpretentious and classic. Brimming with Savanna cool, it is the natural evolution of one of South Africa’s iconic brands.

About Just Design

Just Design is a local brand design agency established in 1999, independently owned and headquartered in Stellenbosch. The agency specialises in a range of creative solutions, from packaging (product development, repositioning and upgrades) to corporate identity and print media. As specialists in the FMCG (Fast Moving Consumer Goods) sector, Just Design is known for its comprehensive, strategic-led approach that encompasses competitive pricing, market legacy, skilled design expertise and proven delivery.