David Asbury opens the doors to his second Paint Expert store in Umhlanga

Since opening the doors to his first store, customers haven’t been able to get enough of the stylish, home-away-from-home paint shop, where they are able to receive advice and personalised service with every paint and paint-related product purchase.

The store does away with the practical feel of your everyday DIY outlet in favour of a welcoming, homely ambience created by posters, large paint swatches - which allow customers to visualise what their choice of paint would look like on their walls at home – and décor books that visitors can browse for new ideas.

The Paint Expert shop concept is modelled on helping customers achieve a paint result rather than a paint purchase. It’s about giving the client an inspirational, in-store experience and providing them with comprehensive information about paint and its application.

“We are so excited to announce that our second Paint Expert concept store is open in Umhlanga,” says Asbury. “This store is at the forefront of paint retailing worldwide. We have unique and innovative concepts in-store that will assist consumers to not only attain the perfect paint result but understand the application process in creating that desired result.”

But it’s not enough to tell people about it, explains Asbury. At the core of the Paint Expert store is the experience and service consumers receive; it’s the only way to understand the value that this unique paint retail concept provides.

Paint Expert is a member of the voluntary buying group called The Paint Club. It is an independent retailer and an exclusive Plascon stockist.

“A true paint expert is not simply being able to advise the consumer of the best product for the application,” says Asbury, “but to truly understand the expected results and to tailor the application process accordingly, while keeping value in mind.”

One can find the new Paint Expert store at Shop 3, Beacon Rock, 21 Lighthouse Road or phone 031 561 7402.

For more information, visit www.paintexpert.co.za. For more information on Plascon products, visit www.plascon.co.za.