The activation was done via a large interactive
Rewards Booth that had a button which if pressed would reward a customer with an instant reward. Rewards ranged from clothing and accessories to food vouchers, smartphones and tablets.
The Rewards Booth was a physical manifestation of the instant and tailored rewards that characterizes TFG’s loyalty and rewards programme; TFG Rewards&More.
Today’s shopper wants instant gratification, which is why accumulating points when one shops is no longer enough to entice loyalty. So says TFG marketing head, Kathryn Sakalis.
TFG Rewards&More is unique in that each time a customer makes a purchase at any of its 18 brands, they are rewarded instantly with a reward that is tailored to their own unique shopping profile. No points, no vouchers mailed in the post.
TFG Rewards launched in November 2012 and to date over 3.5 million people have signed up. For more information on TFG Rewards, visit a TFG store or click through to
www.tfgrewards.co.za.