Situated on the corner of Old Rustenburg Rd and Damdoryn, the new-look Engen Umfula Convenience Centre offers a diverse range of products and services, including a Wimpy, Corner Bakery and ATM.

Dealers, Raynard Du Toit and Gordon Mazibuko believe in providing customer satisfaction through convenience and personal service. “With our upgraded we can now offer our customers a wider range of convenience products in a safe and friendly environment which helps us deliver on our philosophy that every experience matters.”

Dumisani Bengu, retail business manager for Engen Sales & Marketing, says: “We are proud of the work we do and to bring customers an exciting package in partnership with great brands, including, Famous Brands and Retsol Corner Bakery. Together we deliver a consistent and excellent offering to meet the diverse needs of our customers.”

Sales and Marketing GM, Joe Mahlo says Engen’s convenience offering is really paying off for the company – also for its dealers – and gives Engen customer equity far above its competitors. “Our efforts to deliver on our brand promise have been recognised and acknowledged consistently over the last few years. We retained our ranking as the ‘Coolest Petroleum Brand’ for the third successive year in the Sunday Times Generation Next youth survey which tracks youth consumer preferences and behaviour as well as the 2012 Sunday Times Top Brand award for the second consecutive year. We were also acknowledged as SA’s leading oil company in the 2013 top company reputation index run by the Mail & Guardian newspaper.”

Engen developed Reinvigorate with a view to consolidate its brand identity across all its service stations and convenience outlets, and to showcase its upmarket offerings. The programme is currently in full swing and will be accelerated over the next few years to ensure outstanding customer experience.