Complemented by a new payoff line, Brewed for the Dreamers, the campaign will be activated through above and below the line executions over the next few months and builds on the enormously successful story of Vuyo - the original beeg dreamer - to highlight real stories of real people pursuing their dreams and the journey they had to go through to get there.

“South Africa is full of real people working hard to achieve their dreams and they deserve to be celebrated. No doubt we’ve seen various brands focus on telling fictional stories about them but Hansa’s new proposition is dedicated to telling real stories of real people and their journey to success. It’s not only about dreaming about success but also about believing in yourself and taking the steps to achieve it,” said Hansa Pilsener general manager, Khensani Nobanda.

Hansa worked closely with Lowe Cape Town in order to bring the campaign to life.

“We are very thrilled to be partnering with Hansa Pilsner once again in conceptualising and executing this campaign. There is something unique about how this campaign was carried out; from how we searched the country high and low for “beeg dreamers” to how we brought their individual stories to life,” said Aiden Connelly, managing director at Lowe Cape Town.

The campaign is supported by a full gamut of creative agencies including Gorilla Creative Media for social media; GSDH Marketing for digital marketing and Corporate Image for PR.

“The creative teams worked tirelessly in ensuring that the messages are properly conveyed through the various platforms. The campaign is further bolstered through digital and social media platforms which will allow the public to share their success stories and raise a Hansa to friends who they believe deserve the acknowledgement,” said Hansa Pilsner's marketing manager, Refilwe Maluleke.

In keeping with the theme of acknowledging dreamers and doers, Hansa is will be communicating these business-owners across various platforms including TV, print, radio, online and outdoor creative. The work will run countrywide-a first in South Africa-and will see Hansa afford the businesses free advertising, helping them to increase their customer base.

The first TV ad tells the story of Kgomotso Pooe, who in 2010 launched a business which aims to show tourists and locals alike a different side of Soweto - one from the back of four wheels on a quad bike. Tired of seeing township residents venture into the suburbs for outdoor experiences, Kgomotso, now 33, started Soweto Outdoor Adventures.

“Hansa is raising a glass to many different types of talented people who go out every day to make a living, supporting themselves and their families and contributing to the South African economy. We are acknowledging and celebrating their passion, talent and creativity,” concludes Nobanda.

To watch Kgomotso Pooe’s story, click here.

To follow the campaign as it unfolds, follow @hansapilsener with the hashtag #RaiseAHansa on Twitter or share inspirational stories on the Facebook page. Alternatively, visit www.hansa.co.za.