Sedgwick’s Original Old Brown honoured at Ramsay Media’s Best Value Awards
Marketing 1422
Sedgwick’s Original Old Brown, South Africa’s most iconic fortified wine, has received the best value award for the sherry-styled category at the Ramsay Media’s Best Value Awards and has been included in the 2014 Best Value Wine Guide.
The Best Value Wine Guide showcases a wide spectrum of wine styles available at R80 and under. All entries for the annual Best Value Awards competition are tasted blind by a panel of distinguished judges.
The taste of Sedgwick’s Original Old Brown has secured a special place amongst South Africans since its launch in 1916 making it South Africa’s first Old Brown produced. Affectionately known as Obies, it is made in the Spanish Oloroso style with a slightly sweet taste and a distinctive nutty-brown colour.
Sedgwick’s Original Old Brown was first produced in the late 1800s and named after Captain James Sedgwick, who made the Cape his home after retiring from the sea. After opening a tavern, the Captain’s Rooms, he started trading in liquor products, including fortified wines, as well as cigars and tobacco. This led to the establishment of the company J Sedgwick and Co. After his death, Sedgwick’s sons took over the business which grew rapidly to eventually include the creation of new products. One of these was a fortified wine which they called Old Brown Sherry.
Sedgwick’s Original Old Brown is available nationwide and retails for about R32 per bottle.
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