Triple malt scotch, Monkey Shoulder, launches in South Africa
Marketing 319
Forget everything that one has been told about Scotch – all the stuffy rules and traditions that can prevent people from enjoying whisky are being ripped up with the launch of Monkey Shoulder, a triple malt from Scotland, available in South Africa from September.
Monkey Shoulder is a free-spirited, fun-loving triple malt with an easygoing smooth, rich and mellow vanilla deliciousness that means it can be enjoyed neat, on the rocks, mixed or in cocktails.
Scotch snobs say one shouldn’t drink whisky with ice or mix it with cocktails, but there are no old-fashioned rules when it comes to enjoying Monkey Shoulder.
"Monkey Shoulder is an authentic Scotch and therefore we want to break down the barriers and let South Africans discover a new way to enjoy malt whisky without having to worry about all the history and traditions that can be somewhat intimidating,” says Lauren Kuhlmey, marketing manager for Monkey Shoulder SA.
While authentic to its core, it’s named after an old tale about distillery workers – years ago, they would shovel tonnes of malting barley by hand, hour after hour. This hard work sometimes caused a sore shoulder and their arm to hang down, a bit like a chimpanzee. The men called this temporary affliction ‘monkey shoulder’ and the Scotch is named in their honour.
A combination of three single malt Scotch whiskies (that’s why we call it a triple malt), all matured in oak casks that previously held Bourbon, Monkey Shoulder is launched by renowned independent, family-owned distillers, William Grant & Sons.
Monkey Shoulder will be available in limited quantities at leading liquor stores nationwide from R310. It is not for sale to persons under the age of 18.
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