Johnnie Walker Blue Label joins Alfred Dunhill to unveil Limited Edition Collection
Marketing 393
Johnnie Walker® Blue Label™ and Alfred Dunhill have unveiled the Johnnie Walker® Blue Label™ Limited Edition Collection designed by Alfred Dunhill. This partnership is the brand’s latest collaboration to date and accentuates the rarity and flavor of Johnnie Walker® Blue Label™.
This Limited Edition Collection celebrates the pioneering spirit of our founders, John Walker and Alfred Dunhill, and the brands that honour their vision today. John Walker and Alfred Dunhill are two pioneers who have walked the world and changed the game in their chosen fields. Their entrepreneurial leadership and superior products empowered the celebrations of achievements across the four corners of the world. Given this provenance, the Collection presents perfect gifts for toasting extraordinary achievements.
Combining the pioneering spirit of Johnnie Walker and Alfred Dunhill’s love of travel, the two worlds converge to empower the celebration of shared journeys. The Collection is inspired by the progress shared by the two purveyors of British luxury – from London, representing the perfect blend of heritage and modernity, to Scotland, reflecting the elements of landscape, energy, nature and raw beauty.
The result is a collection of exclusive gifts inspired by the pioneering spirit of Johnnie Walker and Alfred Dunhill. The Limited Edition Giftpack features a 750ml designed bottle with its interior evoking the contours of a map, bringing the two iconic brands’ shared journey to life. The bottle’s exterior seamlessly marries the Johnnie Walker® Blue Label™ signature blue colour packaging with Dunhill's signature 'Chassis' design and gunmetal finish made famous in their leather goods. The Limited Edition Giftpack is available for purchase from Makro and Norman Goodfellows stores nationwide, the recommended retail price is R2199 per Giftpack.
Additionally the collection includes a Travel Retail Exclusive Giftpack and at the pinnacle of the Collection, the Limited Edition Travellers’ Trunk, valued at R80 000, only 500 bespoke pieces of the Limited Edition Travellers’ Trunk were produced globally. These elements are not available for sale in the South African market.
Johnnie Walker® Blue Label™ – the height of our blending expertise from the world’s foremost whisky artisans – is blended from rare casks of whiskies from the four corners of Scotland. Only sublime, rare whiskies are used in the blending of Johnnie Walker® Blue Label™, with only 1 in 10 000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste.
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