The repackaged bottle for Olmeca Altos - which was launched in South Africa in August - was praised for its “clean and sharp” embossed glass that “displays a clear shelf standout quality” by The Spirits Design Masters’ expert judging panel, which included consultants from some of the world’s leading design agencies.

The new-look bottle, created by leading design agency Coley Porter Bell, also scooped ‘Best Design & Packaging’ in The Drinks Business Awards 2013 in May and a gold medal in the Design & Packaging category at the International Spirits Challenge in July.

Created in 2009 by UK bartenders Dré Masso and the late Henry Besant to be a high quality Tequila for bartenders that offers excellent value for money, the Tequila itself has also been recognised by international experts, with its Blanco and Reposado expressions winning gold at both The Tequila Masters and the Beverage Testing Institute.

The smooth flavour profile and eye-catching design of Olmeca Altos have also been credited with boosting sales of the 100% agave Tequila, with volumes increasing by 85% in the US off-trade and 266% in the US on-trade since the new bottle was introduced in September 2012.

Matthias Lataille, UK brand ambassador for Olmeca Altos, said: “Bartenders that I speak to always point out that the new bottle attracts attention at the bar, as its sleek design really makes it stand out while maintaining its understated, handcrafted appeal. The more ‘bartender-friendly’ design elements, such as its longer neck and increased tactility, which help with pouring and handling, have also proved to be a hit.”

Lisa McCann, marketing director for Olmeca, commented: “We are thrilled that Olmeca Altos has been consistently recognised throughout the year by these revered, international spirits competitions. Olmeca Altos was created by bartenders for bartenders, so it’s great to see that community really embracing the brand and gaining an increased appreciation of its handcrafted quality and smooth flavour profile. Our success is testament to the skill of our Maestro Tequilero, Jesús Hernández, and his team at the Olmeca Distillery, in the highlands of Jalisco.”

Olmeca Altos is set for success around the world following the recent launch of its new brand film, part of the ‘Colors of Tequila’ global marketing campaign, along with the brand’s nationwide roll-out in the US – the world’s number one Tequila market – and continued roll-out into emerging markets for super-premium Tequila.