The said partnership saw Queen B* collaborate with the retailer in her first lingerie line called ‘Distraction By Bonang’.

“Anyone that knows me understands that I love looking good, and that process for me begins with picking the right lingerie,” said the Top Billing presenter. She says she was very involved in the design process, which began mid-2013. “Walking into the partnership, I knew I wanted to put my heart and soul into the collection. I had very specific ideas I wanted to explore and a clear direction. I am truly grateful to Woolworths for granting me the freedom to tap into my creativity and the guidance throughout the process,” added Matheba.

In a recent interview, she said the most important thing for her about the collection was that it had to be sexy, comfortable and enchanting, while embracing a woman’s femininity. The range, which comprises of three collections, is set to launch on Monday, 20 January at selected Woolworths stores.