To introduce OpenView HD to market, Platco teamed up with Zinto, an established brand activation, entertainment and event company, to drive a series of interactive activations to educate consumers about the product offering. The campaign intends to motivate interest by increasing brand awareness and encouraging consumers to purchase OpenView HD, thereby increasing sales and market share.
A professional team of brand ambassadors is travelling to retail malls across South Africa where promoters engage with spectators and inform them about the product and its benefits, such as value for money and the assortment of channels.
Zinto’s approach uses an interactive live show presented in a game show format, coupled with music and dance to communicate key brand messaging. This enables the audience to connect with the brand and experience the benefits of OpenView HD before purchase.
With plenty of giveaways and great audience participation, the campaign is sure to create a favourable brand association in the hearts and minds of these consumers.
Michelle Combrinck, CEO and founder of Zinto comments, “Zinto is delighted to be part of the inception phase of OpenView HD in South Africa as we believe it will be changing the television landscape of our country. Our highly skilled roadshow teams are ensuring that the whole of South Africa will know about and understand this great new offering.”
OpenView HD is available from leading retailers for a once-off fee of R1599, including the service, hardware and installation.
For more information, phone Leo Netzband on 011 553 1000 or visit
www.zinto.co.za.