Cokayne’s duties will include chairing executive committee meetings and overseeing all portfolios, ensuring that the required deliverables are met. Committees include outdoor, print, radio, TV, research, mobile and industry liaison.
“The AMF aims to create open channels of communication and encourage and support transparent policies, strategies and transactions within the industry,” says Cokayne. “I’m confident that I can make a real difference to this organisation.”
Affiliated to the Association for Communication and Advertising, the AMF is a valuable advisory and consultative body to the advertising, marketing and entire media industry. It provides a platform to co-ordinate common policies that promote acceptable media industry standards and practices.
Chris Botha, Group MD of The MediaShop adds: “Jedd’s skill sets are excellent for the role of AMF Chairman and we congratulate him on his appointment. We support him 100%.”
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