Gillette celebrates partnership with Brazil soccer team by launching limited edition razors in SA
Marketing 126
Gillette, the world’s leading male grooming brand, celebrated its partnership with the Brazilian soccer team for 2014 with the launch of its range of limited edition razors in South Africa. The partnership is part of Gillette’s ‘Inner Steel’ campaign, showcasing the passion and mental toughness required of players and fans to drive their teams to victory.
The limited edition razors feature the Brazilian team colours on the entire Gillette range of razors, Gillette Fusion ProGlide, Mach3 and Blue3:
Gillette Fusion ProGlide razor
The Gillette Fusion ProGlide comes with thinner, finer blades with a low resistance coating, which glides effortlessly through hair for less tugs and pulls. Together with the one precision trimmer blade, it turns shaving into gliding. It retails at R 79.99 for the manual 1up and R 129.99 for the power 1up razor.
Mach3
Gillette MACH3 has three blades with a diamond like coating, specially designed for a comfortable shave. It has front pivot technology that closely follows the contours of your face with a lubricant strip for a great glide. It retails at R54.99 for the manual 1up and R 109.99 for the power 1up.
Blue3
Gillette Blue 3 gives you Gillette’s most comfortable disposable shave. It comes complete with three automatically adjusting blades and releases lubricant when shaving. The Gillette Blue 3 retails from R38.99 for a pack of three disposables and R69.99 for a pack of six disposables.
The limited edition razors will be available in stores from Tuesday, 15 April.
The ‘Inner Steel’ campaign reinforces the role of Gillette as a brand that has promised and strives to deliver the best for 800 million men every day for over 100 years. Gillette defines ‘Inner Steel’ as the mental toughness, unshakable resolve and driving will to win. It’s this unfailing courage to go further to perform the best which is at the heart of the brands history and has inspired game-changing innovation, product superiority and enduring success.
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