Airmune is a popular immune system supporter and is designed to be taken before entering crowded environments or at the first sign of colds and flu.
“It is a well known fact that a high percentage of travellers develop flu like symptoms just after flying and prevention is always better than cure.” says TLC Unlimited’s Group MD Brett Tucker. “During this campaign, travellers were exposed to Airmune within the completely relevant and crowded environments of airports.”
The Airmune campaign used classic A4 washroom frames across all nine ACSA airports while 15 524 samples were handed out at Johannesburg, Cape Town and Durban airports over a period of five days.
“This was the first time that we drove the trialling of products in airport washrooms, using the idea of seeing the communication in the frames and then being handed the product. While people were surprised, they recognised the message that Airmune delivered,” says Tucker.
For more information, visit
www.primedia-unlimited.co.za.