This sporting competition has become a South African tradition, allowing students to shine in this ultimate sports showcase. As a well-loved brand, with a strong South African heritage, Wimpy understand the significance of tradition, having been entrenched in South African culture for many decades.

“Celebrating special moments with friends and family is part of the Wimpy heritage,” says Charmaine Ellis, marketing executive at Wimpy. “Just think of all the wonderful memories associated with Wimpy on those long memorable family road trips.” For this reason, Wimpy knows the significance of a team working together as a single family unit. Moreover, Wimpy’s support of the varsity teams is further underpinned by the understanding that team work is the result of individual effort, focussed on a common goal of producing a winning outcome for the team as a whole.

“This is an amazing event, involving the top athletes and their teams from South African universities on a national level. Wimpy is thrilled to play a role in providing a platform to promote sport at a tertiary level, uniting sportspeople throughout South Africa in the process,” says Ellis.

The event offers an exciting avenue for students and university teams to compete. Furthermore, this competition encourages supporters from the respective campuses to cheer on their team members who are enjoying a fit and healthy lifestyle. Fitness and good living are an integral part of the Wimpy ethos, with an emphasis on breakfast as an essential part to being able to “own your day, the Wimpy way”; it is not for nothing that they are known as one of the breakfast leaders in South Africa.

As a leader it is important to help people develop further, identify and promote talent, have a positive outlook and lead by example. Wimpy embraces these values, both in the standard of the food provided and in the everyday activities of management and staff alike.

“Opportunities like Varsity Sports present a perfect way of expressing this Wimpy ideal. We are proud to be a part of the people and teams which strive for excellence. We wish all entrants and competitors a wonderful successful experience at the Varity Sports 2014,” concludes Ellis.

The 2014 events promise to be entertaining both on and off the field, with Wimpy sponsoring various prizes during the competition such as the Koshuis Relay and the Wimpy Records prizes, for those track stars achieving new heights. Supporters are also going to have an opportunity to win spot prizes, so that everyone at this great sporting event gets the opportunity to go for gold, the Wimpy way.