“The Mitsubishi Brand has been in the country for more than 40 years – from passenger cars to the much-loved cab-and-a-half Colt bakkie and our famous Pajero range. Mitsubishi won the renowned ParisDakar Rally 12 times, 7 consecutively. No-one else has ever been able to get close to this accolade,” adds Da Costa.

“The IMPI Challenge is tough, for the brave-hearted,” continues Da Costa. “Like our vehicles – tried-and-tested, durable, tough, reliable, high-performance, and competitive. Through this partnership we aim to create awareness for our range of SUV’s and bakkies which are perfectly suited to the outdoor lifestyle.”

Combining trail running with an adventure style obstacle course, there are four structures to choose from when entering the IMPI Challenge:

Traditional IMPI Challenge: Conquer 18 obstacles over 10 to 12km;
IMPI Dash – Compacted Challenge: Families have the chance to compete together. The course will be 5 to 7km with 12 obstacles (ages 10 to 15 years, all adults welcome);
IMPI Elite: The course will be 15 to 20km with 25 tough obstacles; and
IMPI Mini: This mini course will be around 1km (ages 6 to 10 years, all adults welcome).

The race categories cater for a variety of athletes, from elite sportspersons, competent and beginner runners and families looking for a fun experience. Participants can enter individually or as part of a team (teams vary in size from two to 10 people, although team members start together, they do not need to finish together).

The IMPI Challenge takes place on Saturday, 27 and Sunday, 28 September.

For more information, visit the Facebook page or follow @mitsu_motors on Twitter.