The TasticRice Mxit app encouraged consumers to share their personal Tastic experiences and photographs on a visual diary which then qualified them for an entry into a competition to win 1 of 9 Tastic Red Pots. Mxit’s mobile community was also privy to follow the countrywide Red Pot dinner party experiences, the Tastic ‘Expect More’ videos and a spot in the limelight to share their own Tastic cooking tips with other users.

Tastic Splash Screens delivered over two million impressions and 59 000 click thoughs, coupled with Tradepost messages delivering 845 000 impressions and over 20 000 clicks. The campaign overall secured a total of 61 354 new users to the app.

Andrew Kramer, Mxit VP Sales comments, “We’re excited to have Tastic experience such phenomenal success via Mxit. The beauty is that over and above the campaign being so successful, Tastic now has a significant captivated audience to target for future campaigns. Tastic is one of many advertisers gaining an opportunity to create branded content in the mobile domain to engage directly with specific consumers.”

About Mxit

Mxit is a locally created mobile social network with 7.4 million monthly active users, of which 6.5 million are in South Africa. Mxit works on over 8000 different handsets and mobile devices. By acting as a gateway to functions not otherwise available on feature phones, Mxit affordably bridges the gap between feature and smart phones.

For more information on Mxit, click here. Alternatively, follow @MxitMedia on Twitter.