Amongst the clutter of information, important messaging by key stakeholders and media owners is often missed or simply lost. MediaLoop addresses this increasing problem with a unique platform that utilises a network of high definition digital screens that are strategically placed in the workspaces of media agencies throughout South Africa.
This innovative digital trade channel collates and packages essential industry-specific updates into a 15-minute content loop that repeats itself 40 times throughout a 10 hour day. The loop includes media news and trends, innovations and insights, general news, as well as information on media owners and their opportunities. This allows media agency professionals to passively engage with the relevant industry information when they want it or need it.
The MediaLoop network was recently piloted at PHd in Cape Town and has rolled out in a number of Cape Town media agencies including Carat, Vizeum, Initiative Media, MEC Group and Mindshare, with more installations in agencies across the country scheduled for the upcoming weeks.
Group Managing Director of PHd, Anne Dearnley says, “MediaLoop couldn’t have launched at a better time. The proliferation of media and technological advances means time is a luxury that we are often not afforded – this initiative addresses this perfectly by allowing media people to view industry updates when they have a gap.”
“A nice addition to the content is that the agencies have their own slot to privately share content and reminders via a relaxed and informal platform, with their staff in all offices around the country. We look forward to the next step and seeing the media owner updates and news,” she adds. Through the network, media owners big and small are offered a constant presence within media agencies throughout the country and the opportunity to control the flow of business information into these agencies.
“Having worked in the marketing and communication industry for many years, and having worn both the media owner and ‘client’ hat, I have witnessed how the explosion of new media channels, opportunities and industry information has created a unique situation that has made communication and collaboration amongst media professionals more challenging than ever ” says Marius Schreuder, founder of MediaLoop.
“MediaLoop makes accessing up-to-date, reliable information as simple as watching a screen when you have a moment – assisting media agencies with having the added ‘know-how’ on what is happening in the industry at all times. It is also a very efficient sales tool for media owners: ensuring that they are constantly top of mind and able to highlight their latest news and offerings within a relevant space.”
For more information about MediaLoop, visit
www.medialoop.co.za.