Furthermore, numerous rickshaw carriages were branded, turning these tourist attractions into a clever medium for highlighting the ABSA Payment Pebble’s ease of use.
Skilled promoters also handed out a variety of branded items, including umbrellas and flip flops, to people on the beach, enhancing consumers’ beach experience while educating them about the new payment device. Two mobile billboards, driving between Durban’s North and South beaches, were also part of the campaign.
Out of Home activations are an effective means of reaching a specific audience in an environment that is familiar to them and where they are more open to advertising messaging. An activation is the consumer’s real experience of a brand or product as it engages them in the process of experiencing the benefits for themselves.
The ABSA Payment Pebble campaign incorporated a variety of touchpoints to promote the product to the desired target audience, thus reaching consumers on a more personal level and building positive relationships between them and the brand. This also created positive word of mouth, further promoting the brand and growing consumer loyalty.
For more information on out of home activations, phone ProActive’s Riaan Greyling on 0861 776 826 or email
[email protected].
Alternatively, visit
www.provantage.co.za or follow
@ProvantageSA on
Twitter.