Bavarian Motorcycles decided to approach DJ Fresh about a brand ambassadorship campaign because of his charm, wit and because of the excellent brand-synergy between himself and BMW-motorcycles. “Riding BMW-Motorcycles is more than just hopping on a bike and tearing up the road,” said Sharon Smith, marketing manager of Bavarian Motorcycles. “Riding a BMW-motorcycle quickly becomes a lifestyle – from the state-of-the-art bikes to BMW-gear and apparel – once you’ve have had a taste, you’re hooked.”
DJ Fresh has always been emphatic in the brands he associates himself with. He is one of the smartest celebrities in the country when it comes to brand-building. “We are extremely excited about our working relationship with DJ Fresh –from our first meeting it was clear that we not only have common ground, but that he was immediately part of the Bavarian family.”
When speaking about his new partnership with Bavarian Motorcycles, DJ Fresh said: “BMW make top notch products and their bikes are no different. Working with a family owned and run business is just the cherry on top.”
DJ Fresh will officially kick off his ambassadorship for Bavarian Motorcycles, when he collects his K 1600 GTL Exclusive from Bavarian Motorcycles in Centurion, just in time for the Bikers for Mandela trip in support of the National 67 Minutes for Mandela campaign.
The team at Bavarian Motorcycles are looking forward to an exciting working relationship with DJ Fresh – there are several great initiatives coming up, that they can’t wait to share with South Africa.
For more information about Bavarian Motorcycles, visit
www.bavarianmc.co.za. Alternatively, visit and like their
Facebook page,
here and follow
@bavarianmc on
Twitter.
For more information on DJ Fresh, visit
www.djfresh.com. Alternatively, visit and like his
Facebook page,
here and follow
@DJfreshSA on
Twitter.